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The Viral Oreo: A Social Media Lesson for Nonprofit Organizations
Let’s be honest: Some people watch the Super Bowl for the game, others for the commercials, and others still – though this may be a new phenomena – for the social media buzz. (Enter: Me…glued to the...
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The New Normal: Three Elements of Social Media Success for Nonprofit...
Carrying out effective audience engagement that yields returns demands constant attention to three, audience-focused moving parts. All too often, I encounter CEOs of nonprofit organizations who...
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Inequality: A Nonprofit Social Media Best Practice
“All men are created equal.” No doubt you’ve heard that before, and no doubt I’d have a hard time finding a public-service motivated nonprofiteer who would disagree with that sentiment. I personally...
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Time, Treasure, Talent: Priority Confusion on Nonprofit Boards Limits Success...
Finding: Nonprofit board members grossly overestimate the importance of their own time and talent, and believe personal philanthropy to be the least of their responsibilities in the “time, treasure,...
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Lies, Damn Lies, and Statistics: The Nonprofit Social Media Data Dilemma
Everyone seems to be all about the world of “big data” right now. And – as a data nerd who gets her professional kicks in that same space – I’m not (even a little bit) complaining. I’ve found in my...
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5 Key Reasons Why Social Media Strategies Are Different Than Traditional...
Social media and web-based platforms function differently than “traditional” marketing/PR platforms. While this may be obvious to some, I work closely with many experienced executive leaders who have...
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Entertainment vs Education: How Your Audience Really Rates The Museum...
When considering the overall satisfaction of visitor-serving organization (VSO) attendees, data indicate that not all aspects of the experience are created equally. In fact, the individual components...
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Three Ways the Role of Your Website Has Changed. Is Your Nonprofit Keeping Up?
Recently, I have had several conversations with leaders of nonprofit organizations concerning the management of their digital assets. Unfortunately, I’m sensing a disturbing trend: There seems to be a...
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The Evolution of Marketing from a Service Department to a Strategic Collaborator
If your organization still treats the marketing team as a “service” department instead of a critical, strategic resource, then it’s time to catch up. Audiences now expect organizations to operate from...
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The Real Reason Some Nonprofits Stink at “Digital” (And Why It Is Getting Worse)
Within some organizations, “going digital” is causing more problems than it’s solving. This isn’t because of the people who work in digital. It’s because of the people who don’t. I’ve posted briefly...
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11 Strategic Tips to Cultivate Member and Donor Relationships Online
Social media is the new force empowering giving decisions. Here are 11 near-term opportunities that will help more deeply engage and better connect with your audiences on digital platforms. Last week...
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The New Realities of Advertising Costs (Hint: You Are Getting Less Than You...
Many nonprofit organizations misunderstand the increasing costs of advertising – and it’s costing them dearly. It’s that season when organizations are preparing their budgets for the upcoming year....
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Six Urgent Reasons To Add Millennials To Your Nonprofit Board of Directors
If your organization doesn’t have at least one millennial on its Board of Directors, then you may be setting your organization up for a difficult future. I cannot help but notice that the Boards of...
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How Nonprofits Use Language as a Barrier to Progress
Want to be a relevant, digitally engaging, and future-facing organization? You may be starting out on the wrong track. While it seems like a no-brainer, the first step is to actually understand what...
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